Big W, Australia’s leading family department store know that school holidays are hardly a holiday for parents. They’re stressful and quite a lot of effort to think of new activities to constantly entertain the kids. Then there’s the cost of it all. And worst still – being hit with a last-minute lockdown and not having anywhere to go at all.
So we created the ultimate experience to turn little stay-at-home monsters into makers.
July 2021
Role: creative strategy, concept, basic UX, writing – social chat bot copy, social ads, chat bot experience (arts & craft tutorials), mini-movie
Recognition
One Show Asia - Mobile - Bronze
AWARD Awards - Film & entertainment - Silver
AWARD Awards - Digital Advertising - Bronze
AWARD Awards - Social Media Advertising - Bronze
AWARD Awards - Brand Innovation - Bronze
Finalists
D&AD - Experiential - Use of Technology
Webby Awards - Best Use of Video
One Show - Branded Entertainment
One Show - Interactive & Mobile Craft
One Show - User Generated Content
One Show - Interactive, Online & Mobile
One Show - Interactive & Mobile Craft
AWARD Awards - Content Creation Craft
AWARD Awards - Animation
AWARD Awards - Strategic Leap
AWARD Awards - Integrated Digital Campaigns
