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Giving the world's oldest continuous culture a Voice

 Australia is one of the only developed countries without constitutional recognition of its First Peoples. For 5 years, the Uluru Dialogue have been asking for an enshrined voice to Parliament, but still, First Nations peoples have no direct say on matters that affect them.

So we collaborated to create History is Calling, an integrated campaign inviting Australians to vote yes for a Voice.

Results
Website traffic went up 450%.  
Then, the newly appointed Australian PM Anthony Albanese used his inaugural speech to announce a forthcoming referendum. 
Since, polling shows 65% Australians intend to vote yes – the clear majority we need for a Voice. 

To support or learn more about the Voice, visit ulurustatement.org

May 2022
Role: creative strategy, concept, writing: TV, social, website, production, rollout
Recognition
Webbys Nominee – Social: Public service & activism